Your WhatsApp chatbot isn't selling — it's blocking your customers
Numbered menus that ignore what you wrote. An hour of documents, then “not in your area.” How Argentine SMBs lose sales to doorman bots — and what to build instead.
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Numbered menus that ignore what you wrote. An hour of documents, then “not in your area.” How Argentine SMBs lose sales to doorman bots — and what to build instead.
Read note →Build-in-public is not a highlight reel. It is choosing which uncertainty to expose, which details to protect, and what the work can actually support.
Read note →A counter-take from a studio that runs an agent fleet: most work does not need orchestration, and adding workers can make a simple task worse.
Read note →I spent four months building a world for my AI agents. Somewhere along the way I noticed the thing I was building had a much older name.
Read note →We spent 72 hours patching our AI agent fleet. 133 commits. Most of them fixing the symptoms of the previous fix.
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